Brochures explain your business in a nut shell. A good brochure should tell potential customers the most pertinent facts about your business. A traditional trifold brochure is made from an 8.5x11 sheet of paper folded into three sections. It has 6 panels (3 on front, 3 on back). The front panel should be eye-catching and have your brand prominently displayed. The back (center) panel usually has extensive contact information, locations, web pages, QR codes etc. This leaves 4 panels to “sell” your products and/or services. Each panel is approximately 3.67 inches x 8.5 inches. Each panel should have ¼ border on all 4 sides without print in this space) Finishing a brochures requires some allowances for variation in the folding and cutting, so this ¼ inch keeps your brochure looking professional with no words being folded or cut. For best results use a template when designing a brochure, each panel is slightly different sized to accommodate the folding requirements. For a brochure to fold and have each panel center correctly an exact template is required. Click here for templates
Frequently Asked Questions
Are there other size brochures?
Yes, a bi-fold brochure is folded like a book. It can be a single 8.5x11 folded to 5.5x8.5 or it can be an 11x17 folded to 8.5x11. You can make a brochure from a legal size sheet, 8.5x14, it will fold to 4.67x8.5. Or you can use an 8.5x14 to create a brochure with 8 panels (4 front, 4 back) that folds to 8.5x3.5. You actually can make a brochure any size you wish, but non-standard sizes will require more set up and consequently more expense.
What kind of paper is a brochure printed on?
We generally print brochures on 100lb gloss text. They can be printed on Matte paper as well or card stock. Budget brochures can be printed on 24lb bond (for example to-go menus).
How many brochures should I order?
Brochures are generally ordered in 250, 500, 1000 or 2500 quantities. You can order ANY quantity you wish, these are just common quantities. The more you order the cheaper the price per brochure. Order as many as possible to get the best price, if you do not foresee a change in address, phone or web address ordering once a year will save instead of ordering 3 or 4 times per year.
Why is it cheaper to order larger quantities?
Every time a job is printed it requires set-up time. This time is the same whether you are printing 10 items or 1000 items. If it takes a half hour to set-up for the job you must pay for that. If the cost of that half hour is distributed over the cost of 10 cards it is much more per card than if the cost is distributed over 1000 cards. For example: if it costs $10 for the set up and prep to print a job, then printing 10 items means the setup cost is $1.00 per item. If you print 1000 items the setup cost is 1¢ per item. You can see that ordering in quantity makes a big difference.
Can you design a brochure for me?
Yes, we can design a brochure for you. We do lots of design, and it’s what we know, but you know your business. The best brochures have content written by the business owner or senior sales staff and the design created by a graphic artist. The more you know about what you want your brochure to say and the message you want to get across the better design we will be able to provide and the more efficient we will be. Since design is billed hourly the more direction you give the less expense you will incur. However, if you want to us to “blue sky it” and see what we come up with we’d be happy to. Just realize you must pay for the time required.
What is Bleed?
A brochure “bleeds” if color goes to the edge. A brochure can bleed one side, two or three sides. If it bleeds on all four sides it is called full bleed. If the whole brochure is covered to the edge in a color is called a “flood”. Special design rules are needed to create bleed on printed products.
How do I create a bleed?
Click Here for a template to show you how to make bleed.
How can I save money?
There are additional charges for folding a brochure. You can save $15-$30 by folding your brochure yourself. Ordering as large a quantity as you can reasonably use saves you money. Printing in black and white is usually at least half the price of color. 24lb bond does not require scoring and is an inexpensive paper. Use it for budget brochures.
What is scoring?
Scoring is making a crease in the paper so it will fold easily. Scoring makes a brochure look professional and gives folds a clean, smooth look. Some papers will crack if not scored. Brochures with heavy color coverage can get cracks in the color at the fold if not scored. Scoring is important if you want a professional, beautiful brochure. We always include scoring in the cost of a brochure unless it is a budget brochure on light weight paper that has no risk of cracking at the fold.
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